SECURITY AS STANDARD – CUSTOMERS LOVE IT, SAYS HARDMANS
Nothing is shooting up the homeowner’s list of priorities faster than security and no company has made security a more high-profile issue than MACO. So in the wake of the hardware supplier beefing up its unique MACO Secure Plus guarantee package, who better to ask about its effectiveness than the scheme’s biggest trade customer – Wirral-based Hardmans.
“Every window, door and conservatory we install uses MACO as standard,” said co-director Gary Hardman. “Our fabricator, The Glazerite UK Group Ltd, gives us a choice but our customers love MACO so we see no reason to offer any other. We show every one of them the MACO brochure and I have pictures of every component on my iPad. You can see that they are impressed and reassured as soon as they see it.”
They are so impressed, in fact, that every single one of Hardmans’ nine or ten customers a week have registered online immediately. The scheme itself, with its ten-year guarantee and compensation of up to £1,000 is an obvious draw, he added, but it is the system itself that is the real attraction.
“Everyone likes a certificate, of course,” he explained, “It gives them immediate peace of mind. But when they see what the systems are and how they work, that is what really clinches it. For example, I can point out how there are at least seven locking points on even the smallest top opener. But then, when they hear that intruders often go for the window hinge and I show them how the MACO system puts two hooklocks beside the hinges, the usual reply is ‘Yes, I’d never thought of that!’
Glazerite customers have had the choice of MACO hardware since 2003 and in 2010 the fabricator offered the newly launched MACO Secure Plus Guarantee Scheme. As a result, because of key user feedback from companies such as Hardmans the scheme has now been completely revamped to bring to the market a further improved offering with even more real end user benefits as well as updated consumer literature.
The scheme has just launched with some great new marketing support, including a new homeowner brochure and portal demonstrating the key benefits. The enhanced benefits of the scheme now include:
- Ten-year security Guarantee against break in through failure of the hardware
- Home insurance savings
- Excess cover, against building and contents insurance, should a homeowner ever need to make a claim the scheme now pays out up to £500 against buildings insurance and £500 against contents insurance.
- Replacement product cover to match the rest of the property
- Lost key return
- Key holding service to avoid costly locksmith bills.
- Alarm response to quickly react to any problems at the property.
Glazerite’s Peter Smith said: “MACO Secure Plus is a great way for installers to differentiate themselves from the competition by offering homeowners the peace of mind that such a powerful guarantee package offers. The built-in insurance also means if intruders do break in as a result of the MACO hardware failing, the homeowners need not claim on their home insurance, so their premium is protected.
“At Glazerite, we give installers a choice but we actively recommend that they give MACO some serious thought.”
The Glazerite UK Group is VEKA’s largest trade fabricator in the UK and a long-standing Network VEKA member. Glazerite offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.